BusinessWeek: Startup Solutions – Dividing the Equity

BusinessWeek SmallBiz

By Monica Mehta

Building a business is not unlike baking a pie, except that the ingredients aren’t sugar and flour but intangibles such as a great idea, strategy, and execution (cash helps, too). But with multiple founders showing up with different contributions at different times, it’s hard to know how to split the pie, especially before it has been baked. How much should be given to the guy bringing the sugar vs. the one with the strawberries? What about the gal who came up with the idea to make dessert in the first place? (Read More)

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