Category Archives: Print

Entrepreneur Mag: How to Start a Business With Student Loans And Not Go Broke

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Finance expert Monica Mehta offers advice to entrepreneurs tackling real-world personal finance issues.  Ask her a question and your query might be the inspiration for a future column.

Q: I want to quit my job to pursue a startup, but have $35,000 of student loan debt. Is there a way to shrink my loan payments while we are trying to get off the ground? – Eric Lee, Austin, Texas

Today student loans represent the single largest debt burden for people under 40. In fact, from 2004 to 2009, only 37 percent of federal borrowers managed to make timely payments without postponing or becoming delinquent. Those most likely to default are unemployed or underemployed. Startup life, where income is anything but certain, qualifies you for the high risk camp, so it’s important to know your options.  Read more at Entrepreneur.com

INC Magazine: How to Outwit Your Brain Chemistry

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When faced with fear and failure, the brain is wired to quit.  But it’s possible to outwit brain chemistry by activating the reward pathways and tricking yourself into persevering.  Read my latest column for INC Magazine

Entrepreneur Mag: Why Our Brains Like Short-Term Goals

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Put an end to failed New Years resolutions by setting goals your brain likes.  Check out my recent story for Entrepreneur Magazine based on the science covered in The Entrepreneurial Instinct.  Read more here

INC Magazine: Day Dream Your Way To Success. Really!

By Monica Mehta.  What we can learn from Susie Crippen, who used visualization to quit her waitressing job, get out of debt, and build JBrand in an $80MM jeans empire.

For the entrepreneurial underdog, day dreaming with your eyes open can hold the key to realizing the seemingly unacheiveable. Your mind actually has a hard time distinguishing things you are doing now from actions you anticipate and memories of the past. That’s why visualization is so powerful. As you visualize yourself accomplishing a goal, your brain can’t really tell if you’re remembering something you’ve already done or planning for something you will do.

Read more at Inc.com

INC Magazine: Shane Battier and Your Winning Streak

By Monica Mehta. Entrepreneurs can leverage the same brain chemistry that helped the Miami Heat’s Shane Battier shine in the NBA finals. Here’s how.

In business, sports, or anything else, getting on a hot streak isn’t luck. It’s physiological.  If you can understand how the brain processes success and failure, you can create your own winning streak, jump-starting your productivity.

Read more at INC.com

BusinessWeek: Structuring a Business with Investors in Mind


In the early days of starting a business, you might be tempted to gloss over ownership structure, equity stakes, and other seemingly boring details. After all, you might think, as long as you keep taxes low, paperwork uncomplicated, and partners motivated, better to deal with the big stuff first. But these decisions can have a significant cost down the road, particularly for entrepreneurs who seek outside investors.  Read more of my latest column at businessweek.com

BusinessWeek: Get your personal finances in order before startup


Aspiring entrepreneurs preparing to start businesses will find that savings, credit access, and credit scores matter more than market research and investor presentations

Read my latest story for BusinessWeek