Return to Instinct

The Entrepreneurial Instinct book investigates underlying qualities, quirks and mindset that can help you become a successful entrepreneur.

Here, we’ll examine traditional entrepreneurial traits like intelligence, charisma, creativity, innovation, and success through the lens of neuroscience and behavior. The EI Blog will collect stories of the innovative mind at its cognitive best, provides techniques and proven strategies that physically prime your brain for success.

The EI is the intersection of business, behavior and brain science. By learning how your mind works and makes decisions, you can capitalize on your weaknesses, so doing what you love becomes instinctual.

Discovering your instinct means to stop doing what you think is best, and start listening to your own inner nature.

“If you do follow your bliss, you put yourself on a kind of track that has been there all the while waiting for you. When you can see that, you begin to meet people who are in the field of your bliss, and they open doors for you. Follow your bliss and don’t be afraid. Doors will appear where there were once walls. If you follow your bliss, doors will open for you that wouldn’t have opened for anyone else.” –Joseph Campbell

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