Category Archives: Articles on Risk & Instinct

Forbes: Is Entrepreneurship In Your Genes?

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Forbes contributor David Williams explores the influence of nature versus nurture in our ability to entrepreneurs, including input from Monica and the brain science explored in The Entrepreneurial Instinct.  Read more at Forbes.com

INC Magazine: How to Outwit Your Brain Chemistry

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When faced with fear and failure, the brain is wired to quit.  But it’s possible to outwit brain chemistry by activating the reward pathways and tricking yourself into persevering.  Read my latest column for INC Magazine

Entrepreneur Mag: Train Your Brain to Overcome Fear

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Entrepreneurs have to take big risks in order to succeed, but even well-known leaders are often terrified to leap.   You don’t have to be a natural risk taker in order to succeed, and learning how fear works can empower you to overcome it.  Fantastic story from Entrepreneur Magazine’s Nadia Goodman featuring tips from yours truly.  Read more at Entrepreneur.com

Entrepreneur Mag: Why Our Brains Like Short-Term Goals

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Put an end to failed New Years resolutions by setting goals your brain likes.  Check out my recent story for Entrepreneur Magazine based on the science covered in The Entrepreneurial Instinct.  Read more here

Amex OPEN: Is Brain Science the Key to Your Success?

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Great piece in Amex Open by James O’Brien on the underlying brain science covered in The Entrepreneurial Instinct:

In the search of the holy grail of business success, one expert believes she has found the source. It’s inside your own brain.  In her new book, The Entrepreneurial Instinct, investor Monica Mehta says the entrepreneurial instinct is a mostly quantifiable blend of brain parts and neurochemicals. However, Mehta also suggests that anyone can learn how to trigger the kinds of brain activity that front-load their projects to succeed. 

Read more on the OPEN forum

INC Magazine: Day Dream Your Way To Success. Really!

By Monica Mehta.  What we can learn from Susie Crippen, who used visualization to quit her waitressing job, get out of debt, and build JBrand in an $80MM jeans empire.

For the entrepreneurial underdog, day dreaming with your eyes open can hold the key to realizing the seemingly unacheiveable. Your mind actually has a hard time distinguishing things you are doing now from actions you anticipate and memories of the past. That’s why visualization is so powerful. As you visualize yourself accomplishing a goal, your brain can’t really tell if you’re remembering something you’ve already done or planning for something you will do.

Read more at Inc.com

Forbes: Training Your Mind to Become Entrepreneurial


By Dan Schwabel

Her new book is called The Entrepreneurial Instinct: How Everyone Has the Innate Ability to Start a Successful Small Business. In the below interview, she talks about how anyone can be an entrepreneur, lists the top traits of all great entrepreneurs, and more.

How do you define the entrepreneurial instinct? Can anyone be an entrepreneur?

The entrepreneurial instinct is the mental toughness that is required to make something from nothing. It is the mindset that allows you to take smart risks, thrive in ambiguity and bounce back from failure. It’s the reason why the team that looks good on paper doesn’t always win and why the drop out becomes a billionaire – we hear that story over and over again.

Read more at Forbes.com