Entrepreneurs know how to take risks. Do you? Most people generally consider risk to be a four letter – something to be avoided and planned around at all costs. However, researchers that study entrepreneurial achievement have found that your ability to become the next Steve Jobs is determined in large part by your comfort level with risky decisions.
Not all risks are bad. Some can be very rewarding. The key is learning how to take them with stride.
While traditional business planning can help us identify risks, it does little to ease the jitters of taking leaps with imperfect information. For those watching from the sidelines, taking a cue from expert risk-takers can hold the key to getting in the game.
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