Amex OPEN: Is Brain Science the Key to Your Success?

OPEN-Network

Great piece in Amex Open by James O’Brien on the underlying brain science covered in The Entrepreneurial Instinct:

In the search of the holy grail of business success, one expert believes she has found the source. It’s inside your own brain.  In her new book, The Entrepreneurial Instinct, investor Monica Mehta says the entrepreneurial instinct is a mostly quantifiable blend of brain parts and neurochemicals. However, Mehta also suggests that anyone can learn how to trigger the kinds of brain activity that front-load their projects to succeed. 

Read more on the OPEN forum

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