Category Archives: Book Write Ups

Forbes: Is Entrepreneurship In Your Genes?

monica mehta entrepreneurial instinct forbes

Forbes contributor David Williams explores the influence of nature versus nurture in our ability to entrepreneurs, including input from Monica and the brain science explored in The Entrepreneurial Instinct.  Read more at Forbes.com

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Entrepreneur Mag: Train Your Brain to Overcome Fear

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Entrepreneurs have to take big risks in order to succeed, but even well-known leaders are often terrified to leap.   You don’t have to be a natural risk taker in order to succeed, and learning how fear works can empower you to overcome it.  Fantastic story from Entrepreneur Magazine’s Nadia Goodman featuring tips from yours truly.  Read more at Entrepreneur.com

Entrepreneur Mag: Why Our Brains Like Short-Term Goals

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Put an end to failed New Years resolutions by setting goals your brain likes.  Check out my recent story for Entrepreneur Magazine based on the science covered in The Entrepreneurial Instinct.  Read more here

Amex OPEN: Is Brain Science the Key to Your Success?

OPEN-Network

Great piece in Amex Open by James O’Brien on the underlying brain science covered in The Entrepreneurial Instinct:

In the search of the holy grail of business success, one expert believes she has found the source. It’s inside your own brain.  In her new book, The Entrepreneurial Instinct, investor Monica Mehta says the entrepreneurial instinct is a mostly quantifiable blend of brain parts and neurochemicals. However, Mehta also suggests that anyone can learn how to trigger the kinds of brain activity that front-load their projects to succeed. 

Read more on the OPEN forum

Forbes: Training Your Mind to Become Entrepreneurial


By Dan Schwabel

Her new book is called The Entrepreneurial Instinct: How Everyone Has the Innate Ability to Start a Successful Small Business. In the below interview, she talks about how anyone can be an entrepreneur, lists the top traits of all great entrepreneurs, and more.

How do you define the entrepreneurial instinct? Can anyone be an entrepreneur?

The entrepreneurial instinct is the mental toughness that is required to make something from nothing. It is the mindset that allows you to take smart risks, thrive in ambiguity and bounce back from failure. It’s the reason why the team that looks good on paper doesn’t always win and why the drop out becomes a billionaire – we hear that story over and over again.

Read more at Forbes.com

BusinessWeek: The Science of Risk-Taking

Conventional business planning teaches us how to identify risks, not how to take them.  For aspiring entrepreneurs seeking to take a leap, learn from veteran entrepreneurs and the scientists that study them.   Check out my latest story in BloombergBusinessWeek on how to take entrepreneurial risks.