Category Archives: The Entrepreneurial Instinct

Forbes: Is Entrepreneurship In Your Genes?

monica mehta entrepreneurial instinct forbes

Forbes contributor David Williams explores the influence of nature versus nurture in our ability to entrepreneurs, including input from Monica and the brain science explored in The Entrepreneurial Instinct.  Read more at Forbes.com

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Adam Carolla: Learning to Bet on Yourself

monicamehta adamcarollaLoved chatting in studio with Adam Carolla about my father’s struggles immigrating to America, how he made it big, the research behind taking risks, and the importance of betting on yourself.   Adam ends the show with a huge rant about terrible kids’ programming.  Listen at AdamCarolla.com

Entrepreneur Mag: Why Our Brains Like Short-Term Goals

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Put an end to failed New Years resolutions by setting goals your brain likes.  Check out my recent story for Entrepreneur Magazine based on the science covered in The Entrepreneurial Instinct.  Read more here

Amex OPEN: Is Brain Science the Key to Your Success?

OPEN-Network

Great piece in Amex Open by James O’Brien on the underlying brain science covered in The Entrepreneurial Instinct:

In the search of the holy grail of business success, one expert believes she has found the source. It’s inside your own brain.  In her new book, The Entrepreneurial Instinct, investor Monica Mehta says the entrepreneurial instinct is a mostly quantifiable blend of brain parts and neurochemicals. However, Mehta also suggests that anyone can learn how to trigger the kinds of brain activity that front-load their projects to succeed. 

Read more on the OPEN forum

INC Magazine: Day Dream Your Way To Success. Really!

By Monica Mehta.  What we can learn from Susie Crippen, who used visualization to quit her waitressing job, get out of debt, and build JBrand in an $80MM jeans empire.

For the entrepreneurial underdog, day dreaming with your eyes open can hold the key to realizing the seemingly unacheiveable. Your mind actually has a hard time distinguishing things you are doing now from actions you anticipate and memories of the past. That’s why visualization is so powerful. As you visualize yourself accomplishing a goal, your brain can’t really tell if you’re remembering something you’ve already done or planning for something you will do.

Read more at Inc.com

MSNBC (VIDEO): Can Instinct Make You a Better Entrepreneur?


Plenty of entrepreneurs skip the years of planning, business school and still find success.  Is it a fluke or a different kind of formula? MSNBC Your Business host JJ Ramberg chats with Monica Mehta about her new book The Entrepreneurial Instinct and the role of instinct in entrepreneurial success.

Forbes: Training Your Mind to Become Entrepreneurial


By Dan Schwabel

Her new book is called The Entrepreneurial Instinct: How Everyone Has the Innate Ability to Start a Successful Small Business. In the below interview, she talks about how anyone can be an entrepreneur, lists the top traits of all great entrepreneurs, and more.

How do you define the entrepreneurial instinct? Can anyone be an entrepreneur?

The entrepreneurial instinct is the mental toughness that is required to make something from nothing. It is the mindset that allows you to take smart risks, thrive in ambiguity and bounce back from failure. It’s the reason why the team that looks good on paper doesn’t always win and why the drop out becomes a billionaire – we hear that story over and over again.

Read more at Forbes.com