Conventional business planning teaches us how to identify risks, not how to take them. For aspiring entrepreneurs seeking to take a leap, learn from veteran entrepreneurs and the scientists that study them. Check out my latest story in BloombergBusinessWeek on how to take entrepreneurial risks.
The Entrepreneurial Instinct (McGraw-Hill, Sept 14 2012)
Monica Mehta is an investor, author and finance expert. She is a frequent contributor for CNN, Fox News, BloombergTV, MSNBC, INC Magazine and Bloomberg BusinessWeek. She is the author of The Entrepreneurial Instinct (McGraw-Hill, Sept 2012)
Monica Mehta 