Category Archives: INC

INC Magazine: How to Outwit Your Brain Chemistry

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When faced with fear and failure, the brain is wired to quit.  But it’s possible to outwit brain chemistry by activating the reward pathways and tricking yourself into persevering.  Read my latest column for INC Magazine

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INC Magazine: Day Dream Your Way To Success. Really!

By Monica Mehta.  What we can learn from Susie Crippen, who used visualization to quit her waitressing job, get out of debt, and build JBrand in an $80MM jeans empire.

For the entrepreneurial underdog, day dreaming with your eyes open can hold the key to realizing the seemingly unacheiveable. Your mind actually has a hard time distinguishing things you are doing now from actions you anticipate and memories of the past. That’s why visualization is so powerful. As you visualize yourself accomplishing a goal, your brain can’t really tell if you’re remembering something you’ve already done or planning for something you will do.

Read more at Inc.com

INC Magazine: Shane Battier and Your Winning Streak

By Monica Mehta. Entrepreneurs can leverage the same brain chemistry that helped the Miami Heat’s Shane Battier shine in the NBA finals. Here’s how.

In business, sports, or anything else, getting on a hot streak isn’t luck. It’s physiological.  If you can understand how the brain processes success and failure, you can create your own winning streak, jump-starting your productivity.

Read more at INC.com