Amex OPEN: Is Brain Science the Key to Your Success?

OPEN-Network

Great piece in Amex Open by James O’Brien on the underlying brain science covered in The Entrepreneurial Instinct:

In the search of the holy grail of business success, one expert believes she has found the source. It’s inside your own brain.  In her new book, The Entrepreneurial Instinct, investor Monica Mehta says the entrepreneurial instinct is a mostly quantifiable blend of brain parts and neurochemicals. However, Mehta also suggests that anyone can learn how to trigger the kinds of brain activity that front-load their projects to succeed. 

Read more on the OPEN forum

Fox News: Consumers Spend Less in Oct

FoxNews Your World Nov 2012
After months of increases, latest consumer spending data shows a decline for  October.  An understandable outcome from super storm Sandy or sign of greater economic weakness? Monica Mehta breaks down the latest retail number with Fox’s Neil Cavuto.

Fox News: Entitlement Spikes and Tax Hikes


As entitlements top $1T, economist Ben Stein says there’s no getting around tax increases for top earners. Monica Mehta debates the merits of re-engineering the tax code with Ben Stein and Bill O’Reilly.

FoxNews: Retail Sales Spike in Sept

Sept sales spike 1.1%. Is the American consumer back or spending more for basic necessities.  Monica discussed the details behind the retail sales headlines with Fox’s Neil Cavuto.

INC Magazine: Day Dream Your Way To Success. Really!

By Monica Mehta.  What we can learn from Susie Crippen, who used visualization to quit her waitressing job, get out of debt, and build JBrand in an $80MM jeans empire.

For the entrepreneurial underdog, day dreaming with your eyes open can hold the key to realizing the seemingly unacheiveable. Your mind actually has a hard time distinguishing things you are doing now from actions you anticipate and memories of the past. That’s why visualization is so powerful. As you visualize yourself accomplishing a goal, your brain can’t really tell if you’re remembering something you’ve already done or planning for something you will do.

Read more at Inc.com

MSNBC (VIDEO): Can Instinct Make You a Better Entrepreneur?


Plenty of entrepreneurs skip the years of planning, business school and still find success.  Is it a fluke or a different kind of formula? MSNBC Your Business host JJ Ramberg chats with Monica Mehta about her new book The Entrepreneurial Instinct and the role of instinct in entrepreneurial success.

Forbes: Training Your Mind to Become Entrepreneurial


By Dan Schwabel

Her new book is called The Entrepreneurial Instinct: How Everyone Has the Innate Ability to Start a Successful Small Business. In the below interview, she talks about how anyone can be an entrepreneur, lists the top traits of all great entrepreneurs, and more.

How do you define the entrepreneurial instinct? Can anyone be an entrepreneur?

The entrepreneurial instinct is the mental toughness that is required to make something from nothing. It is the mindset that allows you to take smart risks, thrive in ambiguity and bounce back from failure. It’s the reason why the team that looks good on paper doesn’t always win and why the drop out becomes a billionaire – we hear that story over and over again.

Read more at Forbes.com

INC Magazine: Shane Battier and Your Winning Streak

By Monica Mehta. Entrepreneurs can leverage the same brain chemistry that helped the Miami Heat’s Shane Battier shine in the NBA finals. Here’s how.

In business, sports, or anything else, getting on a hot streak isn’t luck. It’s physiological.  If you can understand how the brain processes success and failure, you can create your own winning streak, jump-starting your productivity.

Read more at INC.com

Blogher: Five Tips to Better Risk Taking


Entrepreneurs know how to take risks. Do you?  Most people generally consider risk to be a four letter – something to be avoided and planned around at all costs.   However, researchers that study entrepreneurial achievement have found that your ability to become the next Steve Jobs is determined in large part by your comfort level with risky decisions.

Read more at BlogHer.com

Bloomberg Rewind (VIDEO): Brain Chemistry and the Entrepreneurial Mind


Harvard Business School Vice Dean Rob Kaplan, Bloomberg’s Adam Johnson and Entrepreneurial Instinct author Monica Mehta discuss the inner working of the entrepreneurial mind and the role of behavior and brain chemistry in taking smart risks.